Prepare and Plan Your Marketing Launch Activities

A successful app starts with a well-prepared, concerted launch campaign that promotes your app and its value to your community.
Visit Marketing & Support to find proven marketing tools to help launch your app or ask us how we can create custom promotional materials for you.

Actions

1. Establish clear messages that you want to share with your community and various stakeholders.
2. Engage internal stakeholders, advising them of the app and its objective(s).
3. Determine what vehicles you will use to communicate your message(s).
4. Take advantage of your well-established website to announce your app, posting a banner with a call-to-action and a direct link to download it.
5. Place download callouts and banner ads on your social media pages.
6. Create and mail in-home cards that encourage people to download your app.
7. Create in-hand download cards to pass out at community events.
8. Create app awareness through public media, PR events and press conferences.
9. Include an app download message (statements, newsletters, posters) on all community-bound communication vehicles.
10. Encourage app downloads through traditional advertising campaigns.